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Luxurious & way of life manufacturers are key drivers of Accor’s future development, representing the biggest share of mission worth within the group’s improvement pipeline.
As 2024 begins to unfold, Accor is continuous to meticulously develop the manufacturers inside its Luxurious & Life-style division to fulfill the world’s accelerating demand for high-end and culturally related journey experiences. With estimates displaying international luxurious journey spend will attain $2.32 trillion by 2030, Accor is completely positioned with a portfolio of 370+ luxurious resorts and 150+ way of life resorts worldwide in addition to a strong improvement pipeline. Accor will open one other 100 luxurious and way of life resorts over the subsequent two years, with expectations of no less than 50 new luxurious and way of life mission signings per 12 months.
“Accor has curated some of the extraordinary hospitality portfolios on the planet and we’re main the business in designing resort experiences which can be as enticing to locals as they’re to vacationers – with luxurious residences, award-winning eating places helmed by celeb cooks, bars the place individuals need to meet after work, high-end shops, thematic ideas, boutique spas and health golf equipment with memberships, and a lot extra,” stated Agnès Roquefort, Chief Improvement Officer, Luxurious & Life-style, Accor. “As stewards of a number of the world’s most legendary resort manufacturers, we’re honored to carry them to extra locations around the globe, whereas nourishing the distinctive character that makes every so immensely widespread. With the power of those
unparalleled manufacturers as our gasoline, improvement is the engine that can assist propel the Group ahead, writing the subsequent chapter in Accor’s luxurious and way of life hospitality story.”
Orient Specific is about for an thrilling 12 months forward, with the debut of Orient Specific La Dolce Vita in late 2024 – an opulent ‘sluggish journey’ expertise alongside the Italian rails in partnership with Arsenale Group. The model’s first resort, Orient Specific La Minerva in Rome can be set to open in 2024, adopted by Orient Specific Palazzo Donà Giovannelli in Venice in 2025. In the meantime, the Orient Specific Silenseas, which can be the biggest crusing ship on the planet and is impressed by the Golden Age of the French Riviera, is making ready for its first voyages in 2026.
Raffles Inns & Resorts loved momentous 12 months in 2023 with the openings of Raffles Boston; Raffles London at The OWO; Raffles at Galaxy Macau; and Raffles Al Areen Palace Bahrain. Raffles Boston represents the primary mixed-use improvement in North America for the 136-year-old model, marking a brand new period for the legendary portfolio. These new locations carry Raffles’ international resort roster to 22 resorts in 18 nations. Since buying the model in 2016, Accor has added 11 locations and will debut one other three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles Sentosa Resort & Spa.
The 12 months forward may also carry a bounty to Fairmont Inns & Resorts with notable openings reminiscent of Fairmont La Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont Managed Lodge in South Africa. In The Americas, the long-lasting Breakers Lodge in California might be remodeled into Fairmont Breakers Lengthy Seashore. By 2027, the model may also introduce Fairmont Orlando; Fairmont Manchester San Diego, Fairmont Phoenix, and the branded residence mission Fairmont Heritage Place The Cedars.
“The core pillar of our improvement technique in The Americas is concentrated on rising our presence in key gateway places and establishing landmark addresses for our luxurious and way of life manufacturers. We select our locations fastidiously, with strategic locations in the USA, in addition to choose metropolis facilities and main resort places all through the broader Americas area,” stated Edouard Schwob, Senior Vice President Luxurious Americas and Raffles & Orient Specific World. “For instance, bringing the Fairmont expertise to one in all California’s best-known and beloved luxurious resorts is an ideal instance of our technique in motion. The Breakers has a wealthy historical past, star-studded lineage, and robust hyperlinks to its group – making it a great match for the Fairmont model and for our luxurious and way of life portfolio.”
Additional afield, among the many many lovely new properties launched by Sofitel Inns & Resorts and MGallery Lodge Assortment in 2023, two beautiful properties stand out – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris Issy – MGallery. Sofitel and MGallery will proceed to develop their horizons in 2024, bringing the primary Accor luxurious property to Benin, with Sofitel Cotonou Marina Lodge & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera Nayarit; the primary MGallery in Japan with Lodge Sousei Sapporo – MGallery; MGallery Taipei, Taiwan; Gigiri Gem Forest Lodge Nairobi – MGallery; and two MGallery resorts in Poland: Sanssouci Karpacz Lodge & Spa – MGallery, and Lodge Szczecin – MGallery. The portfolio might be rounded out with the much-anticipated opening of Sofitel Shanghai North Bund. Wanting past 2024, MGallery will proceed to develop in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Inns Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.
Ennismore – which represents Accor’s presence within the way of life class – launched a variety of excellent way of life properties in 2023, reminiscent of Banyan Tree Dubai, an beautiful trendy escape and the primary property to open inside a multi-staged mission on Bluewaters Island. Additionally freshly opened are Mondrian Hong Kong, Mondrian Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano Paris and 21c St. Louis. In 2024, Ennismore manufacturers will develop with over 15 new resorts in locations around the globe together with London, Vienna, Dubai, Perth, Jeddah, Istanbul, Barcelona and extra.
Past luxurious and way of life, Accor’s Premium, Midscale & Financial system division can be making ready for an bold interval of development in 2024. Throughout The Americas area particularly, the group goals to extend its present portfolio of 450 resorts to greater than 700 over the subsequent three years. One of many Group’s prime markets of power in The Americas is Brazil, the place Accor is primary within the resort sector with 340 resorts. Accor
unwell search to take care of its management place in all segments, whereas furthering the expansion of its premium manufacturers, such because the fast-growing Pullman Inns & Resorts – on observe to attain a worldwide footprint of 400 Pullman resorts over the subsequent 4 years. Handwritten Assortment and Swissôtel Inns & Resorts are two extra of Accor’s globally famend premium manufacturers set to debut in Brazil. Accor may also carry the design pushed TRIBE model to Brazil, with its first vacation spot in Belo Horizonte.
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